How does one choose the right camera for their video or photo production when there are SO many options out there?
There are a few things that will determine what camera one would need for their production. Consider these two questions —
What am I shooting?
Knowing what kind of shoot you are producing while keeping in mind the style of the creative will determine your camera choices. Are you shooting a documentary? OR are you shooting a scene that requires cinematic vibes? Are you shooting a night time scene which will require a great signal-to-noise ratio for low light situations? Day time? Or will you need something that will do both? Are the conditions going to be rough or super simple? All of these things need to be considered when deciding which camera is best.
Where will the final product exist?
This is an important question to ask because it will determine what quality of footage or images you will need. For instance, if a feature film is being shot, 4K is the best choice because it will provide the highest resolution deliverables. But if the final product will only exist online, HD will work just fine.
At Bravo Studios, we understand that the right camera can make or break a production. That’s why we have many options available for rental. This is a breakdown of some of the most common cameras used for video or photo production that Bravo also provides.
Arri Amera PL/EF Camera
The Arri Amira PL/EF Camera Premium License is designed for documentary style shooting. Its ergonomic design has been optimized for single-operator use along with extended operation via shoulder mount. In addition, the body itself is extremely hardy, making it an ideal choice in challenging shooting conditions. Moreover, the Amira shoots at 100fps. The AMIRA has a new and improved 4K UHD upgrade! It features a 4K UHD recording format developed for productions that require high-resolution deliverables. It allows ProRes codecs up to ProRes 4444 to be recorded in Ultra High Definition 3840 x 2160 resolution. Moreover, the AMIRA can record directly onto the in-camera CFast 2.0 cards, at up to 60 fps. The optional in camera de-noising, sharpening and detailing tools permit the image optimization for specific applications or matched to different cameras and lenses.
Cannon C300 EF Camera
The Canon C300 provides cinema quality movie capture with the unique and newly designed Super 35mm Canon CMOS sensor. The C300 also features the revolutionary Canon DIGIC DV III Image Processor and 50 Mbps 4:2:2 codec. In addition, the camera maintains an extraordinary signal-to-noise ratio so low light situations never slow you down. Moreover, this camera is compatible with existing and new Canon EF cine lenses. EF Lens Mount
Canon C300 Mark II EF Camera
The Canon C300 Mark II EF Camera is a second generation Cine EOS 4K Camera System. This camera features an 8.85 Megapixel Canon Super 35mm 16:9 CMOS with Dual Pixel CMOS AF. This provides faster and more accurate autofocusing to assist users when operating with small crews. It records with a maximum resolution of 4096×2160 pixels. Additionally, the EF lens mount on the EOS C300 offers compatibility with Canon’s existing broad range of DSLR lenses as well as their line of EF-mount CN-E cinema prime and zoom lenses. This gives the user more options and flexibility when putting together camera packages. The Super 35mm sensor is paired with the Canon DIGIC DV 5 image processor. This processor uses an innovative method of breaking out red, green, and blue data. Thus, the Canon DIGIC DV 5 provides color performance on a level that would otherwise require three separate chips.
Canon 5D Mark III DSLR Camera
Canon’s EOS 5D Mark III is a full-frame 22.3MP DSLR featuring exceptional still image and movie recording capabilities. The EOS Mark III is designed to perform with its high-resolution image capture and supercharged EOS performance. This camera has a 22.3MP full-frame CMOS sensor and an ISO range of 100-25600. It also features a DIGIC 5+ image processor for enhanced noise reduction as well as faster processing speed.