WME-IMG Star-Packed PSA

WME-IMG donated $250,000 to the Southern Poverty Law Center. WME-IMG partenered with CBS to shoot a star-packed PSA at Bravo Studios' white cyc stage. The PSA for the civil rights nonprofit debuted before the Aug. 26 Floyd Mayweather-Conor McGregor fight. The roster included WME clients and/or CBS talent including Cristela Alonzo, Will Arnett, Kobe Bryant, Alan Cumming, Johnny Galecki, Tamron Hall, LL Cool J, Dakota Johnson, Gayle King, Tea Leoni, Rachel McAdams, Conan O’Brien, Michelle Rodriguez, Liam Hemsworth and Jason Segel reading a Nelson Mandela quote about tolerance — the same quote that former president Barack Obama shared in the most-liked Tweet ever.